What work did we do for The Lexington Grand

The Lexington Grand, a boutique hotel with a renowned rooftop bar in America, CW23 Marketing was enlisted to implement a comprehensive social media strategy and a full website redesign. This strategic partnership resulted in an impressive online presence and high engagement levels, setting the stage for a successful relaunch.

Social Media Strategy

Strategic Social Media Campaigns:
CW23 Marketing executed strategic social media campaigns across platforms like Instagram, Facebook, and Twitter. These campaigns were designed to build anticipation and attract followers by sharing sneak peeks, behind-the-scenes content, and engaging stories that highlighted the unique offerings of The Lexington Grand and its rooftop bar, Skyline Lounge.

Visual Content Creation:
High-quality visual content was developed, including professional photography and videography showcasing The Lexington Grand’s luxurious rooms, stylish interiors, and breath taking views from the Skyline Lounge. This visually appealing content was crucial in generating interest and excitement about the hotel and bar.

Influencer Collaborations:
CW23 Marketing collaborated with local influencers who aligned with The Lexington Grand’s brand. These influencers created authentic content about their stays and experiences at the hotel and rooftop bar, extending the hotel's reach to their substantial follower base and enhancing credibility.

Regular Posting Schedule:
A well-planned posting schedule was implemented to maintain a consistent presence on social media. This included daily updates, special promotions, and interactive content such as polls and Q&A sessions, keeping the audience engaged and interested.

User-Generated Content and Engagement:
CW23 Marketing encouraged satisfied guests to share their own photos and experiences at The Lexington Grand, using a branded hashtag. This user-generated content added authenticity and created a sense of community among followers. Engaging with followers by responding to comments and messages promptly also helped build a loyal customer base.

Full Website Redesign

Website Design and Build:
CW23 Marketing designed and developed a visually captivating and user-friendly website for The Lexington Grand. The website featured an elegant design that reflected the hotel’s sophisticated ambiance, with intuitive navigation and detailed information about the hotel's amenities, rooms, and the Skyline Lounge.

Booking System Integration:
An efficient and secure online booking system was integrated into the website, allowing potential guests to easily make reservations. This system was designed to provide a seamless booking experience, which was crucial for converting website visitors into guests.

SEO and Content Strategy:
The website was optimized for search engines to enhance visibility and attract organic traffic. CW23 Marketing implemented a robust content strategy, regularly updating the site with high-quality blog posts about local attractions, travel tips, and special events, ensuring that the site remained fresh and informative.

Mobile Optimisation:
Recognising the importance of mobile access, the website was fully optimised for mobile devices, ensuring a smooth experience for users on smartphones and tablets.

Remarkable Results

Follower Count Surge:
Within the first six months, The Lexington Grand's social media follower count increased by 55%. This growth was attributed to the engaging content and strategic influencer partnerships that drew in new followers and kept the existing audience engaged.

Enhanced Engagement:
The hotel saw a 75% rise in post engagement, including likes, comments, shares, and story views. This increased engagement indicated a stronger connection with the audience and higher brand affinity.

Increase in Bookings:
The combination of an optimized website and effective social media management resulted in a 45% increase in bookings. The seamless online experience and compelling social media presence drove traffic to the hotel’s reservation system, converting visitors into guests.

Improved Visibility and Reputation:
Through consistent social media activity and a well designed website, The Lexington Grand significantly improved its visibility in the competitive hospitality market. This heightened visibility helped establish The Lexington Grand’s reputation as a premier destination in New York City.

Conclusion
CW23 Marketing’s comprehensive approach to social media strategy and website redesign proved to be highly effective for The Lexington Grand. The substantial increases in follower count, engagement, and bookings highlighted the power of a well executed digital marketing strategy in driving business growth. This successful collaboration not only boosted The Lexington Grand's online presence but also solidified its reputation in a highly competitive market, demonstrating the critical role of integrated marketing efforts in the success of modern hotels and bars.